Wella is a professional haircare and styling brand that offers a range of products and services to meet the needs of stylists and consumers. Their product portfolio includes hair color, care and styling products designed to meet the needs of all hair types and styles.
Founded in 1880 by Franz Stroher in Germany
Became Wella AG in 1950
In 2003, it was acquired by Procter & Gamble and became part of their Beauty Care division
In 2015, Coty, Inc. acquired Wella from Procter & Gamble
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A permanent liquid hair color that provides vibrant, long-lasting results.
A smoothing hair oil that adds shine and nourishment to hair without weighing it down.
A lightweight styling lotion that helps smooth, condition, and add shine to hair.
Yes, Wella hair color is known for its high-quality, long-lasting results and range of shades to choose from.
Yes, Wella offers a range of sulfate-free hair care products that are designed to gently cleanse and nourish hair without stripping it of natural oils.
Wella Color Charm is a permanent liquid hair color, while Koleston Perfect is a cream hair color. They also have slightly different formulations and target different needs and preferences.
Most of Wella's products do not contain parabens, but it's best to check the specific product label to be sure.
Wella does not test its products on animals, but it's not considered a fully cruelty-free brand as some of its products may contain animal-derived ingredients.